How to Increase Google AdSense Revenue
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One of the best ways to earn money online is by using Google AdSense. If you are a blogger and your blogging/web software allows you to copy and paste HTML code, then you can implement Google AdSense. In this way you can earn extra income from your blogging hobby whether it is a part-time or full-time endeavor. This two-part article will help you maximize your AdSense income.
The most obvious problem faced by Google AdSense publishers is low AdSense revenue/income. How much you consider to be "low" depends on your expectations or target. Since one is not allowed to share or divulge detailed Google AdSense statistics with other person (see item seven in Google AdSense terms and conditions), we can only talk here about estimates, not actual data coming from a Google AdSense report.

As I mentioned in the introduction, this article is a two-part series that will hopefully increase your Google AdSense blogging income if you follow the techniques, methods and principles discussed here.

Setting Expectations and Assessing Situations

It is not a good blogging objective to earn a massive amount of Google AdSense income. In that situation, your blog is NOT a content-based blog; rather, it's more of an affiliate blog which can be classified as "spam" in an extreme case. You may have seen such blogs, which have only a few words per blog post, but are cluttered with ads, or have content that is copied from other sources and then have Google ads placed throughout.

Of course, since you are also aiming for blog authority, search engine rankings and online popularity, you as a blogger should continually be writing great content and posting it on a periodic basis as a means of providing information to help visitors looking for content.

Google AdSense should NOT be the only reason you blog. If it is, you lack the motivation to continue blogging if your AdSense income falls below your expectations. Sadly, most of the time, you have no control over this.

In fact, it can be true that if your website is VERY good, you will have a low click through rate (CTR) for your Google AdSense banners, which can result in low AdSense income. Why? When visitors come to your website, they are looking for information. When they find your content sufficient, good and satisfactory, they will not need to look around your website and click Google ads.

What should you do for income in a case like this? Consider offering some services for a fee, or enable visitors to make a Pay Pal Donation (add a "thank you" button). Lots of visitors may be willing to donate some money for your good content.